Title: Formica Forever
Publisher: Distributed Art Publishers
Binding: Soft cover
Book Condition: New
Takes us on a informative walk through the life of this much-loved material: from its beginnings as electrical insulation; to its adoption by designers including Donald Deskey in the 1930s; to a golden age ushered in by the postWorld War II housing boom; and through global expansion in the second half of the twentieth century. Num Pages: 408 pages, illustrations. BIC Classification: AKP; AMR. Category: (G) General (US: Trade). Dimension: 242 x 175 x 30. Weight in Grams: 984. . 2013. Mul. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781938922152
Synopsis: Formica is 100 years old! To celebrate this centennial, Formica Corporation has published Formica Forever. The book takes us on a lively, information-packed walk through the life of this much-loved material: from its humble beginnings as electrical insulation; to its initial adoption by designers including Donald Deskey in the 1930s; to a golden age ushered in by the post-World War II housing boom; through global expansion in the second half of the twentieth century; to the laminate's inventive uses by designers, artists and architects such as Jasper Morrison, Daniel Buren, Frank Gehry, Laurinda Spear and Zaha Hadid; through to the present, which finds the Formica Group working with young designers to push the limits of this pioneering material. The book's designer, Abbott Miller, has brought together an exuberant array of archival illustrations of original product samples, advertisements and other ephemera. These are anchored by three essays by Phil Patton on the history of Formica Corporation; by Alexandra Lange on Formica Materials and the design world; and by Peter York on the "wipe-clean world" made possible by Formica laminates. Also included are an illustrated chronology and "100 Years of Color and Pattern," a 128-page Formica-by-color sequence, modeled after a 1960s Formica swatch book and punctuated by excerpts from literary works by luminaries such as John Updike, Janet Evanovich, Jhumpa Lahiri and Ian Fleming that refer to Formica materials.
Review: Suddenly out of left field comes Formica Forever, possibly the most delightful and instructive book evver written on the topic of building a brand.Formica Forever is corporate self-promotion, but understated self-promotion of rare quality and even rarer modesty. Editorial design is by Pentagram, which will alert the design-savvy to a serious intention to get this book exactly right. (Mark Adamson Mod)
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