Forever Fans : How Japan Made Play a Way of Life

Language: English

Published by Notion Press Media Pvt. Ltd Nov 2025, 2025

9798901361221

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - What if the secret to building lifelong loyalty isn't found in data, but in joy When UK-based marketer Vaishali Easwaran travelled alone to Japan, she discovered a philosophy that reshaped how she saw marketing, creativity, and human connection. From the neon-lit arcades of Akihabara to the quiet storytelling of Studio Ghibli, Forever Fans explores how Japan turned play into an art form, and emotion into an economy.Through stories of travel, culture, and design, Vaishali unpacks how Japan's approach to creativity reveals a deeper truth about business and belonging: people don't buy products, they buy meaning.Part cultural insight, part marketing reflection, Forever Fans offers a new blueprint for brands and creators alike, one that values empathy over persuasion, and joy over noise.For marketers, storytellers, and dreamers who believe that connection is the truest kind of success.

Seller Inventory # 9798901361221

Title
Forever Fans : How Japan Made Play a Way of Life
Author
Vaishali Easwaran
Publisher
Notion Press Media Pvt. Ltd Nov 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798901361221
Item weight
113 grams
Dimensions
203x127x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
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