The Food Industry Innovation School

Traitler Helmut

ISBN 10: 1118947681 / ISBN 13: 9781118947685

Published by John Wiley & Sons, 2015

pp. 288. Seller Inventory # 18371892105

Synopsis:

Innovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a large amount of resources to these areas and it is crucial that individuals understand how to be part of this new strategy.

Food Industry Innovation School focuses on key skills needed to drive new ideas from initial concepts through to successful products on the shelf. The author argues that any individual can learn how to lead innovation within complex organizations utilizing companies? commercial and financial resources. The book focuses on the impact of single individuals on company successes. Case studies from the marketplace provide valuable examples of accomplishments and failures. Product development involves a plethora of activities such as R&D,innovation, engineering, packaging and design, manufacturing,logistics and supply chain management, as well as marketing, sales and finance, and the book addresses all these crucial functions undertaken by food companies and manufacturers of other packaged consumer goods.

The learning principles and examples (based on the author's personal experience) are valid in many fast-moving consumer goods organizations and so the principles, best practices and solutions offered in the 12 chapters are relevant to a wide audience in the food industry and beyond, including those working in household products, retail, the automotive industry, computers and IT, furniture, and even media and publishing.

Read more: http://www.innovationschool.co/

About the Author:

Helmut Traitler has a PhD in organic chemistry from the University of Vienna, Austria.
In 2010, after decades of experience with Nestlé in various roles around the world, he co-founded Life2Years, Inc., a start-up company producing healthy beverages for the over-fifties. He also has an active working relationship with the Jet Propulsion Lab/NASA in Pasadena on topics of innovation partnerships.

Helmut is the author of the recently published book Food Industry Design, Technology and Innovation, Wiley, 2015.

Bibliographic Details

Title: The Food Industry Innovation School
Publisher: John Wiley & Sons
Publication Date: 2015
Binding: Hardcover
Condition: New