Follow the Fossils (Paperback)

Language: English

Published by Cambridge University Press, Cambridge, 2021

1009157485 / 9781009157483

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Seller: CitiRetail, Stevenage, United KingdomCitiRetail

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Softcover

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Paperback. The ability for people to connect, learn, and communicate about science has been enhanced through the Internet, specifically through social media platforms. Facebook and Twitter are well-studied, while Instagram is understudied. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. Framed by the theory of affinity spaces, the authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project. They found that team activity updates and posts outside of their other categories perform better than their defined categories. For Instagram stories, the data show that fewer slides per story hold viewers' attention longer, and stories using the poll tool garnered the most interaction. This Element provides a baseline to assess the success of Instagram content for science communicators and natural science institutions. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. The authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Seller Inventory # 9781009157483

Title
Follow the Fossils (Paperback)
Author
Samantha B. Ocon
Publisher
Cambridge University Press, Cambridge
Publication year
2021
Condition
new
Binding
Paperback
Language
English
ISBN 10
1009157485
ISBN 13
9781009157483

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

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