Focus Groups: A Practical Guide for Applied Research
Krueger, Richard A.; Casey, Mary Anne
Language: English
Published by SAGE Publications, Inc, 2000
- Hardcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
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- Title
- Focus Groups: A Practical Guide for Applied Research
- Author
- Krueger, Richard A.; Casey, Mary Anne
- Publisher
- SAGE Publications, Inc
- Publication year
- 2000
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0761920706
- ISBN 13
- 9780761920700
- Edition
- 3rd Edition
The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
"Synopsis" may belong to another edition of this title.
About the Author
Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.
"About the title" may belong to another edition of this title.
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