Focus Group Practice
Language: English
Published by Sage Publications|SAGE Publications Ltd, 2004
- Softcover
- New
Condition: New
£ 54.73
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversat.
Seller Inventory # 447058107
- Title
- Focus Group Practice
- Author
- Puchta, Claudia|Potter, Jonathan
- Publisher
- Sage Publications|SAGE Publications Ltd
- Publication year
- 2004
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761966919
- ISBN 13
- 9780761966913
Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions.
Above all, how does a moderator keep participants focused?
This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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