Flying Off Course: Airline Economics and Marketing
Language: English
Published by Taylor & Francis Ltd, 2019
- Softcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New
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Add to basketItem description from seller
2019. 5th Edition. Paperback. . . . . . Books ship from the US and Ireland.
Seller Inventory # V9781138224247
- Title
- Flying Off Course: Airline Economics and Marketing
- Author
- Professor Rigas Doganis
- Publisher
- Taylor & Francis Ltd
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138224243
- ISBN 13
- 9781138224247
- Edition
- 5th or later Edition
Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why.
Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry.
Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.
"Synopsis" may belong to another edition of this title.
About the Author
Rigas Doganis is a former airline chief executive and was a non-executive director of both easyJet and South African Airways. He has worked as an aviation consultant and adviser to numerous airlines, governments, banks, the European Commission, the United Nations and the World Bank. He was also Professor and Head of the Air Transport Department at Cranfield University, UK.
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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