The Fluid Consumer Next Generation Growth and Branding in the Digital Age
Language: English
Published by REDLINE 07.11.2016., 2016
- Hardcover
- Used
Seller: Roland Antiquariat UG haftungsbeschränkt, Weinheim, GermanyRoland Antiquariat UG haftungsbeschränkt
AbeBooks seller since February 12, 2002
Condition: Used
£ 9.59
Quantity: 1 available
Add to basketItem description from seller
192 S. Sehr guter Zustand, ungelesenes Mängelexemplar, im Buchschnitt als solches gestempelt. --- The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies.Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow.In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development.In a nutshell, The Fluid Consumer:- Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result.- Develops the new model for digital branding - Brands as Platforms - a revolutionary way to approach and leverage digital technologies beyond e-commerce.- Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success.- Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation. 9783868816266 Sprache: Englisch Gewicht in Gramm: 450.…
Seller Inventory # 174220
- Title
- The Fluid Consumer Next Generation Growth and Branding in the Digital Age
- Author
- Correia, Teo:
- Publisher
- REDLINE 07.11.2016.
- Publication year
- 2016
- Dust jacket
- Dust Jacket Included
- Binding
- 8° (18,5-22,5 cm), Hardcover
- Language
- English
- ISBN 10
- 3868816267
- ISBN 13
- 9783868816266
- Seller catalogs
- Karriere
In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.
"Synopsis" may belong to another edition of this title.
Book Description
Describes the Closed Loop model to achieve digital consumer engagement and in doing so provides practical guidance to allow readers to develop strategies and business models for a fundamental new way of branding
Uses case study examples to allow readers to remain competitive in the face of industry transformation and to find a new place in a digitalised consumer and retail industry
"About the title" may belong to another edition of this title.
Roland Antiquariat UG haftungsbeschränkt
Weinheim, Germany
AbeBooks seller since February 12, 2002
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Das Roland Antiquariat ist ein im Jahre 2001 gegründetes Versand-Antiquariat mit einem breiten Sortiment antiquarischer und seltener Bücher aus zahlreichen Gebieten. Schwerpunkte sind Fotobücher, Geschichte, Militärgeschichte, Kulturgeschichte,Philosophie, Orts- und Landeskunde sowie generell wissenschaftliche Literatur. Zur Erweiterung unseres Sortiments sind wir stets am Ankauf interessanter Einzelstücke sowie größerer Sammlungen zu einem Thema oder auch ganzer Bibliotheken, vorzugsweise wissenschaftlichen Inhalts, interessiert. Rufen Sie uns gerne an unter 06201-7303617 oder schreiben Sie eine mail an info@rolandantiquariat.de. Als Versandantiquariat führen wir kein Ladengeschäft mit festen Öffungszeiten, Besucher sind jedoch nach telefonischer Voranmeldung jederzeit willkommen.…
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