Light reader wear and rubbing to the edges, corners, covers, and pages. The book is in great condition! Previous owner's name(s) inside. Stock photos may not look exactly like the book.

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Bibliographic Details

Title

Flip the Script: Getting People to Think Your Idea Is Their Idea

Publisher

Portfolio August 2019

Publication Date

2019

Language

English

ISBN 10

052553394X

ISBN 13

9780525533948

Binding

Hardcover

Condition

Very Good - Cash

Dust Jacket Condition

Very Good

Seller catalogs

Business

About this title

Synopsis

THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you'll see in this book, Oren has been in a lot of different situations.

He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product.

These days, it's not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

About the Author

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, Inc., Advertising Age, Entrepreneur and has been featured in hundreds of periodicals, podcasts and blogs. He is an investment partner in a $200 million private equity investment fund and in his spare time is a motorcycle enthusiast.

"About this title" may belong to another edition of this title.

Store Description

Just as the Tardis is bigger on the inside - you will just have to see it to believe! We have over 4000 square feet of as many books as we could sort, stack and tower housed inside this innocent looking storefront. We also have inventory off-site, so if you don?t see what you are looking for - just ask! Love the smell of books? Daydream about getting locked in the library? This is the place for you - located at the very center of downtown Bountiful. Selling gently loved books since 1985. Shop our shelves online ~ anytime at bookgarden2.com

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