Flight Path: How WestJet Is Flying High in Canada's Most Turbulent Industry
Language: English
Published by John Wiley & Sons Inc, 2004
- Hardcover
- New
Seller: Mad Hatter, West Kelowna, BC, CanadaMad Hatter
AbeBooks seller since May 4, 2026
Condition: New
£ 23.35
Quantity: 1 available
Add to basketItem description from seller
BRAND NEW-" At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations. Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel. From the Inside Flap: Way to go! At a time when so many airlines worldwide were crashing and burning, four partners seemed to be taking a mad risk in launching a new, low-cost carrier in Canada. WestJet was born on February 29, 1996, and has ever since managed to soar above the clouds of doom gathered around the turbulent airline industry. How do they do it? How do the people of WestJet continue to make their company one of the most successful start-ups in airline history? Flight Path tells the amazing success story of the little airline that could, and of all the remarkable people who work there, who have kept the Canadian carrier profitable and expansive, quarter after quarter. Not just the wise and entrepreneurial Clive Beddoe and his three co-founders (known as the Big Shots), but all the four thousand employees who know that this is their airline because they own a piece of it, through generous profit-sharing and share-purchase plans that have made many of them millionaires. But this incredible journey has not always been a smooth one. WestJet has faced its share of crippling crises in its short history: a complete grounding for seventeen days, just six months into operation; the aftermath of September 11, 2001, that devastated the airline industry; and the fallout from SARS and international conflict, that sent the airline business spiraling further downward. Through it all, WestJet has spread its wings as an astonishingly successful, against-all-odds airline. In this lively, behind-the-scenes chronicle, veteran business author Paul Grescoe records the rollicking story of WestJet's first eight extraordinary years. He reveals the enlightened corporate culture and management practices of this employee-first enterprise, and he shows by example how people in other industries can emulate its success.".…
Seller Inventory # 21911
- Title
- Flight Path: How WestJet Is Flying High in Canada's Most Turbulent Industry
- Author
- Grescoe, Paul
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2004
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470834366
- ISBN 13
- 9780470834367
WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations.
Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.
"Synopsis" may belong to another edition of this title.
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Mad Hatter
West Kelowna, BC, Canada
AbeBooks seller since May 4, 2026
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