The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
Language: English
Published by Regnery, 2018
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
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Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR010106136
- Title
- The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
- Author
- Sitrick, Michael S.
- Publisher
- Regnery
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1621572862
- ISBN 13
- 9781621572862
- Item weight
- 517 grams
"The spin doctor's spin doctor." —Financial Times
"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine
"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company
What do you do when the reputation you've built over decades is destroyed in a day?
In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules.
Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick.
In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert.
You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more.
The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.
"Synopsis" may belong to another edition of this title.
About the Author
Dennis Kneale is a writer and media strategist in New York. He started his career at the Wall Street Journal, served as managing editor of Forbes, and was an anchor at CNBS and Fox Business Network.
"About the title" may belong to another edition of this title.
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