First issue of 'John Nichols's Metropolitan Advertiser'.

Published by No. 1. 7 January 'Printed at the Milton Press 9 Chandos Street Strand by John Nichols.', 1836

  • Softcover
  • Used
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Seller: Richard M. Ford Ltd, London, United KingdomRichard M. Ford Ltd

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AbeBooks seller since November 20, 1997

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Softcover

Condition: Used

£ 225.00

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Item description from seller

See Image, 4to, 4 pp. Text clear and complete. Fair, on aged and grubby paper. Engraving of beehive, with motto, beneath title. Given away 'GRATIS'. Begins with a prospectus for what is described as 'a new medium of communicating with the public', concluding, 'for the inconsiderable sum of 5s. an Advertiser may give publicity to his business in FIVE THOUSAND respectable channels inaccessible to every other advertising medium hitherto established'. The rest of the first page carries 'ADVICE TO A YOUNG TRADESMAN' by 'AN OLD TRADESMAN'. The middle two pages carry advertisements, in double column, for businesses ranging from 'Mc. Lean's Restorative, for Restoring and Improving the Growth of Hair' to the 'Lord John Russell Coffee and Chop House' and 'Hume's Chemical Marking Ink'. The final page has an advertisement for Nichols's business, with quotations from the London Journal, the Herald, and The Times ('For elegance, punctuality, cheapness, and dispatch, the Milton Press Establishment takes precedence.') Final section of 'LITERARY INTELLIGENCE', featuring article on 'Artesian Wells' (lifted from the Literary Gazette', and six line poem titled 'Plain Rues for observation in practical life'. BBTI has Nichols trading between 1836 and 1867. Discussed in the Hindleys' 'Advertising in Victorian England' (1972), where it is described as 'really nothing more than glorified trade card and price list'. The British Library does not appear to have any copies of this particular 'Metropolitan Advertiser'. (The name was also used by a Scottish publication.).…

Seller Inventory # 8747

Bibliographic details

Title
First issue of 'John Nichols's Metropolitan Advertiser'.
Author
John Nichols, printer, The Milton Press, Strand [The Metropolitan Advertiser]
Publisher
No. 1. 7 January 'Printed at the Milton Press 9 Chandos Street Strand by John Nichols.'
Publication year
1836
Binding
Soft cover

Richard M. Ford Ltd

London, United Kingdom

5-star seller

AbeBooks seller since November 20, 1997

Association member:

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Store description

Private premises. Autographs, manuscripts and archives on any subject. Particular interest in publishing and bookselling history. Occasional catalogues. Company number: 03785276

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Bookselling History, Publishing History, Autographs And Manuscripts

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Seller's business information

Richard M. Ford Ltd

7 The Close
Norwich, United Kingdom NR1 4DJ