First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Language: English
Published by AMACOM, 2005
- Softcover
- Used
Condition: Used - Good
£ 2.06
Quantity: 1 available
Add to basketItem description from seller
All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
Seller Inventory # MINV.0814410952.G
- Title
- First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
- Author
- ROVELL, Darren
- Publisher
- AMACOM
- Publication year
- 2005
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0814410952
- ISBN 13
- 9780814410950
Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company’s history.
With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink’s first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade’s iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.
With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:
- negotiations,
- battles,
- lawsuits,
- mergers and acquisitions,
- product strategies,
- lucky breaks,
- and even the mishaps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.
First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America’s fascination with the one and only Gatorade.
"Synopsis" may belong to another edition of this title.
About the Author
Darren Rovell has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com's sports business reporter. He also appears on numerous ESPN radio affiliate shows and on ESPNews, and contributes to ESPN's flagship Sports Center, its investigative Outside the Lines shows, and ESPN2's morning show Cold Pizza. In 2004, Rovell was named to Newsbios' 30 under 30, a list of the top 30 national business reporters under 30. He is the co-author of On the Ball: What You Can Learn About Business from America's Sports Leaders.
"About the title" may belong to another edition of this title.
Goodwill
Brooklyn Park, MN, U.S.A.
AbeBooks seller since June 26, 2006
Shipping rates within U.S.A.
| Item | 5 to 12 business days | 4 to 8 business days |
|---|---|---|
| First item | £ 2.98 | £ 5.23 |
Payment methods
Store description
Welcome to the Goodwill shop! We are the online media-selling business of Goodwill-Easter Seals Minnesota. The proceeds from your purchase support programs that prepare people for work. For more information about our organization and the services we provide, please use the [Ask Bookseller a Question] link to contact us. FYI WE DO NOT SHIP TO PUERTO RICO!!
Specialty
Used Books, TextbooksSeller's business information
Goodwill Industries, Inc.
553 Fairview Ave N
Saint Paul, MN U.S.A. 55104-1708
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks web site. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you¿ve changed your mind about a book that you¿ve ordered, please use the [Ask bookseller a question] link to contact us and we'll respond within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Goodwill, Brooklyn Park, Minnesota, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Books are shipped 1-2 business days following receipt of payment.
Shipping is via USPS Media Mail which takes 4-14 business days for delivery. Buyer pays a standard shipping rate of $3.49 for books and $2.49 for CDs. If a book requires extra shipping, buyer will be notified before sale is finalized.
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy, oversized, or must be insured we may contact you to let you know extra shipping is required.