This text′s success has come in large part from its up–to–date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches.
∗ Up–to–date, carefully revised coverage of topics
∗ Clear, engaging writing with numerous examples: Students do not need to struggle to understand overly complex descriptions
∗ Extensive, useful pedagogical devices
∗ Application of cognitive psychology to other disciplines: Many applications relate to careers that students may intend to pursue, such as education, communication, business, consumer psychology, clinical psychology, social psychology, medicine, and law
∗ Margaret Matlin has a strong reputation for her research in cognitive psychology

About the Author

Margaret W. Matlin received her bachelor’s degree from Stanford University and her Ph.D. from the University of Michigan. She currently holds the title of Distinguished Teaching Professor of Psychology at SUNY Geneseo, where she has taught the course in cognitive psychology for 20 years.

Dr. Matlin is a Fellow of the American Psychological Association, the American Psychological Society, and the Canadian Psychological Association. She received the State University of New York Chancellor’s Award for Excellence in Teaching in 1977, the American Psychological Association’s Teaching of Psychology Award for four–year institutions in 1985, the American Psychological Foundation’s Distinguished Teaching in Psychology Award in 1995, and the Society for the Psychology of Women’s Heritage Award for outstanding lifetime contributions to the teaching of the psychology of women in 2001.

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