How Firms Succeed: A Field Guide to Design Management

Cramer, James P., Simpson, Scott

ISBN 10: 0967547784 / ISBN 13: 9780967547787

Published by Greenway Communications, 2004

About this Item

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_421764286

Bibliographic Details

Title: How Firms Succeed: A Field Guide to Design ...

Publisher: Greenway Communications

Publication Date: 2004

Binding: Paperback

Condition: Very Good

Edition: 2nd Edition

About this title

Synopsis:

How Firms Succeed is a hands-on guide to running any design-related business from a two-person graphics team to middle-management to CEOs of multi-national firms, offering advice on specific problems and situations and providing insight into the art of inspirational management and strategic thinking. Together, Cramer and Simpson provide "deceptively simple yet ultimately critical guidelines" that inspire and educate designers at all professional levels. It combines practical solutions with business theory. Sections address such critic topics as marketing, operations, professional services and finances as well as the Anatomy of Leadership, a new perspective on the how s and why s of design leadership. The book includes chapters on such topics as "Demystifying Design Fees," "How Technology is Redesigning Design," "Principal Leadership Choosing the Next Generation," "Hypertrack: Setting New Standards for Client Service" and "Performance-Based Initiatives: Motivatin! g Your Firm." Each chapter closes with a list of questions intended to give the reader points of reflection for their own goals and experiences.