Fire Your Sales Team Today: Then Rehire Them as Sales Guides in Your New Revenue Department
Language: English
Published by Greenleaf Book Group, 2012
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 5.52
Quantity: 3 available
Add to basketSeller Inventory # CIN1608323625VG
- Title
- Fire Your Sales Team Today: Then Rehire Them as Sales Guides in Your New Revenue Department
- Author
- Mike Lieberman
- Publisher
- Greenleaf Book Group
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1608323625
- ISBN 13
- 9781608323623
Eric Keiles and Mike Lieberman present three “big ideas” that will help you think differently about your sales and marketing efforts, lead your company to success, and beat the pants off of the competition.
• Adapt to the dramatic shift in buyer behavior. As you probably know by now, the Internet has permanently changed the way people make purchasing decisions. Now that consumers have the power to research each purchasing decision online with the touch of a button, companies both large and small need to rethink their sales and marketing approach.
• Transition to a guided sales process. The new consumer does not want to be sold. Instead of selling or pushing your company’s products and services to every lead, you need to retrain your sales force to act as consultants who take time to understand each prospective customer’s pains, answer their questions, and guide them to the appropriate solution.
• Create a Revenue Department. For decades, companies of every size and across countless industries have separated their sales and marketing efforts into two distinct departments: one to drive customers to your door (marketing) and one to close the deal (sales). By combining your sales and marketing team members into a single, cohesive entity called The Revenue Department, you ensure that every member of the team works together to reach your company’s overall goals.
Creating positive change within your business structure may seem difficult. Whatever you do, don’t stand still. Change is necessary to move your business forward.
As Confucius said: Every long journey begins with a single step. But there’s one thing Confucius left out: If you don’t start taking those steps now, before long the competition will leave you behind.
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About the Author
Mike Lieberman, Cofounder and President of Square 2 Marketing, is a recognized “guru” behind the development of a new approach to marketing. Since starting Square 2 Marketing in 2003, Mike and the team have helped over one thousand businesses across the country understand Reality Marketing and implement a Marketing Machine. Mike authors the popular RemarkaBlog and is also a guest blogger for a number of popular blogs, including Vistage’s Executive Street and HubSpot’s Inbound Internet Marketing Blog. He is an active member of the Vistage community, supports a number of nonprofit organizations, and is an avid adventure sports enthusiast.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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