Finding the Unique Selling Proposition : How to Create Advertising Concepts and Write Copy That Sells
Language: English
Published by Amazon Digital Services LLC - Kdp Aug 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 26.56
Quantity: 2 available
Add to basketItem description from seller
Neuware - Finding the Unique Selling Proposition is only the beginning. The real challenge is turning it into advertising that gives customers a reason to buy.Finding the Unique Selling Proposition: How to Create Advertising Concepts and Write Copy That Sells is a practical guide to answering advertising's most important question: Why should a customer buy from you instead of someone else Drawing on experience in advertising and direct sales, Michael Swedenberg shows how to get beyond generic claims such as great quality, excellent service, and we're the best to uncover meaningful reasons to choose one product or business over another.You'll learn how to: - Find a genuine Unique Selling Proposition- Create a selling proposition for a 'me-too' product- Turn features into benefits with the SO WHAT / WOW! test- Develop product differences into advertising concepts- Write stronger headlines and body copy- Make headlines and visuals work together- Cut unnecessary words and make every word sellWith real-world examples and practical assignments, this book is written for copywriters, small-business owners, marketers, salespeople, and anyone who wants to create more persuasive advertising.The media will continue to change. Human nature won't.Find the difference. Find the benefit. Find the reason to buy.Then write the ad.…
Seller Inventory # 9798170197699
- Title
- Finding the Unique Selling Proposition : How to Create Advertising Concepts and Write Copy That Sells
- Author
- Michael Swedenberg
- Publisher
- Amazon Digital Services LLC - Kdp Aug 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798170197699
- Item weight
- 141 grams
- Dimensions
- 229x152x7 mm
- Series
- Book 1 of 1: Business Growth Series
Finding the Unique Selling Proposition is only the beginning. The real challenge is turning it into advertising that gives customers a reason to buy.
Finding the Unique Selling Proposition: How to Create Advertising Concepts and Write Copy That Sells is a practical guide to answering advertising's most important question:
Why should a customer buy from you instead of someone else?
Drawing on experience in advertising and direct sales, Michael Swedenberg shows how to get beyond generic claims such as great quality, excellent service, and we're the best to uncover meaningful reasons to choose one product or business over another.
You'll learn how to:
• Find a genuine Unique Selling Proposition
• Create a selling proposition for a "me-too" product
• Turn features into benefits with the SO WHAT? / WOW! test
• Develop product differences into advertising concepts
• Write stronger headlines and body copy
• Make headlines and visuals work together
• Cut unnecessary words and make every word sell
With real-world examples and practical assignments, this book is written for copywriters, small-business owners, marketers, salespeople, and anyone who wants to create more persuasive advertising.
The media will continue to change. Human nature won't.
Find the difference. Find the benefit. Find the reason to buy.
Then write the ad.
"Synopsis" may belong to another edition of this title.
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