Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

Dave Pollard

ISBN 10: 1933392908 ISBN 13: 9781933392905
Published by Chelsea Green Publishing, 2008
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"Now what am I going to do?" is a question many people ask - and leave unanswered - at critical potential turning points in their careers.
Perhaps youíre a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youíve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youíre actually good at. Or maybe youíre a boomer and youíre ready for a second career, a personal venture that will represent a total change from what youíve spent most of your work life doing.
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youíll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youíll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

About the Author: Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firmís Strategy and Innovation Group. He recently became vice president of the Canadian Institute of Chartered Accountants (the counterpart of the US AICPA), with responsibility for research and professional guidance on sustainability, entrepreneurship, and governance. His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.

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Title: Finding the Sweet Spot: The Natural ...
Publisher: Chelsea Green Publishing
Publication Date: 2008
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket

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Dave Pollard
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Softcover. Condition: Fine. Leichte Rillen / Abschurfungen / Risse / Knicke. "Now what am I going to do?" is a question many face at pivotal moments in their careers. Whether you're a recent graduate seeking to launch a sustainable business, feeling trapped in a job you dislike, or a boomer ready for a career shift, this guide is designed to help you embark on your journey. It explores how sustainable and responsible enterprises differ from traditional jobs and offers a framework for creating your own venture. You will discover how to find supportive partners, conduct effective market research, innovate, build resilience, and navigate the pitfalls that often hinder small businesses. Most importantly, you'll learn to identify the "sweet spot" where your skills, passions, and purpose align. The world needs your unique talents, especially as current economic and educational systems fall short and harm the planet. A flourishing of natural enterprises--collaborative and supportive ventures--is essential for a new economy. As Buckminster Fuller said, "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." This guide offers that new model, empowering you to find fulfilling work while contributing to a better world. Seller Inventory # 55f79239-1681-40bb-a8bb-262de98b184d

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