Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

Dave Pollard

ISBN 10: 1933392908 / ISBN 13: 9781933392905

Published by Chelsea Green Publishing, 2008

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1933392908I4N00

Synopsis:

"Now what am I going to do?" is a question many people ask - and leave unanswered - at critical potential turning points in their careers.
Perhaps youíre a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youíve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youíre actually good at. Or maybe youíre a boomer and youíre ready for a second career, a personal venture that will represent a total change from what youíve spent most of your work life doing.
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youíll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youíll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

About the Author: Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firmís Strategy and Innovation Group. He recently became vice president of the Canadian Institute of Chartered Accountants (the counterpart of the US AICPA), with responsibility for research and professional guidance on sustainability, entrepreneurship, and governance. His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.

Bibliographic Details

Title: Finding the Sweet Spot: The Natural ...
Publisher: Chelsea Green Publishing
Publication Date: 2008
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket