The contemporary sport manager must be an entrepreneur who uses marketing and financing s to yield optimum social and economic benefits. Financing Sport Second Edition provides the most in-depth exploration of traditional and innovative revenue acquisition methods for sport organizations. The first edition of this groundbreaking text published in 1995 has been adopted in universities throughout the world and has been translated into Chinese and Japanese. Rather than simply updating sections of various chapters common to most new editions the authors approached each chapter as though writing the book for the first time. The business of sport is fast paced and ever changing. The content of the Second Edition captures the many new and creative ideas managers in sport organizations have implemented in response to their dynamic work environment. The second edition also maintains its original focus on conventional income sources available to sport organizations including ticket sales premium seating options concessions and the sale and execution of corporate sponsors. Financing Sport maintains a strong practical orientation. Numerous vignettes or mini-cases drawn from actual practice are interspersed throughout the book. Students enjoy knowing how capital financing and revenue acquisition practices are actually being used by sport organizations; therefore the authors include numerous real-world examples to illustrate many of the best practices employed by sport managers. This "nuts and bolts?treatment allows readers to confidently transfer the methods to effective practice.

About the Authors

Dennis R. Howard is a Philip H. Knight Professor of Business at the University of Oregon's Lundquist College of Business. He served as Dean of the College from 2008 to 2010. Prior to becoming Dean, he served as Head of the Marketing Department and taught sports business classes at the Warsaw Sports Marketing Center. Dr. Howard has authored or co-authored three books and close to 100 articles on sport and leisure industry topics. His book with John Crompton, Financing Sport, is the first comprehensive textbook on the many traditional and innovative revenue acquisition methods available to sports organizations. He has served as a consultant to the NFL, several major league teams, and a number of intercollegiate athletic departments on facility development projects. Dr. Howard is the founding editor of the International Journal of Sport Finance and has served on the editorial boards of the Sport Marketing Quarterly and the Journal of Sport Management. Since joining the University of Oregon business faculty in 1997, Dr. Howard has received the Undergraduate Teaching Award, the Harry R. Jacobs Distinguished Teaching Award, and the James E. Reinmuth MBA Teaching Excellence Award. In 1998, he received the highest honor awarded by the North American Society for Sport Managementthe Earle F. Zeigler Award for Excellencefor his contributions to the sport industry. Dr. Howard is a graduate of the University of Oregon (BS), University of Illinois (MS), and Oregon State Unive

John L. Crompton holds the rank of University Distinguished Professor and is both a Regents Professor and a Presidential Professor for Teaching Excellence at Texas A&M University. He received his basic training in England. His undergraduate work was in physical education and geography at Loughborough College. After teaching high school for a year, he attended the University of Illinois, where he completed a MS degree in Recreation and Park Administration in 1968. In 1970, he was awarded another MS degree from Loughborough University of Technology, majoring in Business Administration. In 1970, he joined Loughborough Recreation Planning Consultants as their first full-time employee. When he left as managing director in 1974, LRPC had developed into the largest consulting firm in the United Kingdom, specializing in recreation and tourism, with a full-time staff of 25 and supplemented by a number of part-time associate consultants. In 1974, Dr. Crompton came to Texas A&M University. He received his doctorate in Recreation Resources Development in 1977. For some years he taught graduate and undergraduate courses in both the Department of Recreation and Parks and the Department of Marketing at Texas A&M University, but he now teaches exclusively in the Department of Recreation, Park and Tourism Sciences. Dr. Crompton's primary interests are in the areas of marketing and financing public leisure and tourism services. He is author or co-author of 18 books and a substantial number

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