The Financial Value of Brands Imperative (Paperback)
Language: English
Published by Independently Published, 2025
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 22.49
Quantity: 1 available
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Seller Inventory # 9798314442524
- Title
- The Financial Value of Brands Imperative (Paperback)
- Author
- Tony Pace
- Publisher
- Independently Published
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798314442524
For brand-centric companies, it’s increasingly clear that the primary driver of market capitalization (i.e. enterprise value) is the future anticipated stream of cash flows generated by their brands, and the magnitude of this brand-value impact is closely tied to the relative success in growing those future cash flows. Expressed most simply in economic terms, effective marketing pushes the demand curve upward and to the right, providing benefit in volume, price, or both.
Due to the “Brand Value Accounting Dilemma,” the current state of accounting standards and financial reporting does a relatively poor and inconsistent job of accurately measuring, explaining, and reporting the Financial Value of Brands for internal management purposes.
Since this matter is not likely to be resolved anytime soon by accounting-standards setters, brand-centric enterprises should develop an internal methodology to annually measure, explain and report the Financial Value of Brands to the executive level, even in the absence of any external regulatory or accounting requirements.
This resource features case studies, including The Bud Light Brand Divorce, and FVB measurement provider summaries from Brand Finance, Kantar, Ogilvy, Interbrand, and Presciant.
"Synopsis" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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