Financial Times Essential Guide to Developing a Business Strategy, The: How to Use Strategic Planning to Start Up or Grow Your Business (The FT Guides)
Language: English
Published by FT Publishing International, 2013
- Softcover
- Used
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- Title
- Financial Times Essential Guide to Developing a Business Strategy, The: How to Use Strategic Planning to Start Up or Grow Your Business (The FT Guides)
- Author
- Evans, Vaughan
- Publisher
- FT Publishing International
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1292002611
- ISBN 13
- 9781292002613
- Item weight
- 399 grams
- Series
- Book 24 of 39: Financial Times Series
Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed.
It offers sound advice on the following areas:
- Setting goals and objectives
- Forecasting market demands
- Gauging industry competition
- Tracking competitive advantage
- Targeting the strategic gap
- Bridging the gap with business strategy
- Bridging the gap with corporate strategy
- Addressing risk and opportunity
The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.
"Synopsis" may belong to another edition of this title.
About the Author
Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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