Financial Communication in Small and Medium-Sized Enterprises

Alexander Zureck

ISBN 10: 3658074868 / ISBN 13: 9783658074869

Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Okt 2014, 2014

About this Item

Neuware -To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 120 pp. Englisch.

Seller Inventory # 9783658074869

Bibliographic Details

• Title: Financial Communication in Small and Medium-Sized Enterprises
• Publisher: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Okt 2014
• Publication Date: 2014
• Language: English
• ISBN 10: 3658074868
• ISBN 13: 9783658074869
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.

About the Author

While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.