The Field Guide to Supergraphics

Language: English

Published by Thames and Hudson Ltd, GB, 2018

0500021341 / 9780500021347

  • Hardcover
  • New
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Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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Hardcover

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The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.…

Seller Inventory # LU-9780500021347

Title
The Field Guide to Supergraphics
Author
Sean Adams
Publisher
Thames and Hudson Ltd, GB
Publication year
2018
Condition
New
Binding
Hardback
Language
English
ISBN 10
0500021341
ISBN 13
9780500021347
Item weight
890 grams

Rarewaves.com UK

London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

Shipping rates from United Kingdom to U.S.A.

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