The Field Guide to Supergraphics : Graphics in the Urban Environment

Language: English

Published by Thames & Hudson Ltd Feb 2018, 2018

0500021341 / 9780500021347

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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Item description from seller

Neuware - The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture. …

Seller Inventory # 9780500021347

Title
The Field Guide to Supergraphics : Graphics in the Urban Environment
Author
Sean Adams
Publisher
Thames & Hudson Ltd Feb 2018
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0500021341
ISBN 13
9780500021347
Item weight
901 grams
Dimensions
203x154x32 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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