Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Language: English
Published by Emerald Publishing Limited, GB, 2014
- Hardcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
AbeBooks seller since June 10, 2025
Condition: New
£ 159.85
Quantity: Over 20 available
Add to basketItem description from seller
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.
Seller Inventory # LU-9781784410803
- Title
- Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
- Author
- Arch G. Woodside
- Publisher
- Emerald Publishing Limited, GB
- Publication year
- 2014
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1784410802
- ISBN 13
- 9781784410803
- Item weight
- 628 grams
"Synopsis" may belong to another edition of this title.
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