Festive: The Art and Design of Promotional Mailing. This item is unavailable.Festive: The Art and Design of Promotional Mailing

This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.

If there is an appropriate time to sing one's own praises, that time is surely the festive season. Each year designers are faced with the challenge that is the agency mailer, going to great lengths and (often) great costs to produce highly creative and innovative work.