Feasibility Study on Life Insurance Market of Pakistan
Mohammad Abdur Rob Dewan|Mohammad Ali
ISBN 10: 3848426587 ISBN 13: 9783848426584
Published by LAP LAMBERT Academic Publishing, 2014
New
Soft cover
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moluna, Greven, Germany
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About this Item
Description:
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Dewan Mohammad Abdur RobBorn in 1980, Mohammad Abdur Rob Dewan graduated from University of Dhaka majoring Accounting and Information Systems. He won Asian Development Bank scholarship for MBA at Lahore University of Management Scien. Seller Inventory # 5521368
Synopsis:
New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGI’s general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business
About the Author: Born in 1980, Mohammad Abdur Rob Dewan graduated from University of Dhaka majoring Accounting and Information Systems. He won Asian Development Bank scholarship for MBA at Lahore University of Management Science at 2007. Recently he was awarded MPhiL from Bocconi University. Currently, he teaches at different universities in Bangladesh
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Bibliographic Details
Title: Feasibility Study on Life Insurance Market ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2014
Binding: Soft cover
Condition: New