Don't Fck Up Your Baby : The Ultimate Guide to Raising Your Newborn Brand
Language: English
Published by Laurence King Aug 2022, 2022
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 27.27
Quantity: 2 available
Add to basketItem description from seller
Neuware - Firmen-Neugründungen sind wie Babys, man kann sehr stolz auf sie sein und große Liebe für sie empfinden. Sie können aber auch deine ganze Zeit in Anspruch nehmen und dir schlaflose Nächte bereiten. Das macht aber nichts, denn wenn sie erfolgreich groß werden, war es das alles wert. Wenn. ja, wenn. Um Kinder auf die große Welt vorzubereiten, müssen Sie ihnen helfen, ihren Charakter zu entwickeln, ihre Persönlichkeit zu entfalten. Lassen Sie sie das Beste aus ihrer DNA herausholen. Sie haben 18 Jahre bis zum Erwachsensein. Das Gleiche gilt für eine neue Marke. Die erfolgreiche Entwicklung einer großen Idee ist ein allumfassender Prozess. Es gehört eine Menge dazu. Man muss viele Schritte unternehmen. Man muss die Idee so zusagen zum Erwachsenwerden bringen. Dieses praktische Handbuch hilft Ihnen, Ihre Idee in 18 Schritten erwachsen zu machen.
Seller Inventory # 9789063696429
- Title
- Don't Fck Up Your Baby : The Ultimate Guide to Raising Your Newborn Brand
- Author
- Joris van Dooren
- Publisher
- Laurence King Aug 2022
- Publication year
- 2022
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 9063696426
- ISBN 13
- 9789063696429
- Item weight
- 350 grams
- Dimensions
- 208x142x17 mm
After years of industry experience and academic positions lecturing to students about creativity and branding, Joris van Dooren and Coen Luijten both began to notice some strange behaviour. Both their student and the starting entrepreneurs they were working for in their Building Better Brands course, had started to act irrationally when it came to their brands, putting in all their financial resources, discussing them non-stop, and staying up late into the night to work on them.
It almost looked a little like parenthood.
Newborn brands are just like babies to us. With the right guidance, we can raise them into something spectacular. That said, when things go wrong, we can just as easily f*ck them up.
Within these pages, we trace the development of your brand from its baby stages right up to adulthood. Just like how it takes 18 years to raise a child, we've broken down the process into 18 steps. With interactive examples and tasks to help bring your brand to life, you'll be able to watch your brand grow as you move from step to step.
It takes a village to raise a child and you'll need to juggle different tasks when starting up. But, when it comes to branding and creativity, we'll be your support system. After helping launch over 75 startups, we've refined the process to perfection. Let' s start creating your brand, it will be big fun!
By the end of these 18 steps, your brand will have a personality, a style, a story - it'll be a fully formed brand. But, before we arrive there, we have to take care of our baby brand.
Are you ready for parenthood? It's one hell of a ride. Let's try not to f*ck it up.
"Synopsis" may belong to another edition of this title.
About the Author
After finishing his master's degree in international business communication, Joris van Dooren started a successful career in advertising. His projects thrived on creative concepts, and he quickly distinguished himself as an innovator in the field. In 2009, he took a position lecturing creativity, advertising, and branding at the Fontys University of Applied Sciences. In his free time, you'll find him brainstorming or building brand ideas.
Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands' image.
"About the title" may belong to another edition of this title.
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