This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
Experienced scholars outline the key stages towards building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, building research groups, and drafting funding applications. The book describes the processes involved in both collaborating with peers and engaging with research students, paying close attention to the ways in which scholars translate research into teaching. Offering crucial advice based on practical knowledge, the book guides early- to mid-career scholars to publication success and highlights the most effective ways to maintain relevance, impact and societal value throughout one’s career.
Providing a holistic view of research culture, this cutting-edge book is critical reading for early- to mid-career scholars. The book will also be useful for recent graduates planning their careers in academia.
Edited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US, Joëlle Vanhamme, Professor, EDHEC Business School, France and John Nicholson, Professor, Huddersfield Business School, University of Huddersfield, UK