Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides; Paul A. Geroski
Language: English
Published by Jossey-Bass Inc.,U.S., 2004
- Softcover
- Used
Seller: Hamelyn, Madrid, M, SpainHamelyn
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: En 'Fast Second', Constantinos Markides y Paul Geroski, expertos en estrategia de renombre internacional, exploran cómo las empresas establecidas pueden entrar en nuevos mercados y cuándo es el momento adecuado para hacerlo. A través de ejemplos de empresas exitosas como Microsoft, Amazon y Canon, los autores ilustran cómo determinar qué nuevos mercados tienen el potencial de ser exitosos y cómo posicionarse en ellos antes que la competencia. Este libro ofrece consejos concretos sobre cómo escalar nuevos mercados y consolidar la posición de una empresa en mercados en consolidación. EAN: 9780787971540 Tipo: Libros Categoría: Negocios y Economía Título: Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets Autor: Constantinos C. Markides| Paul A. Geroski Editorial: Jossey-Bass Inc.,U.S. Idioma: en Páginas: 208 Formato: tapa dura.
Seller Inventory # Happ-2026-08-13-0221bae9
- Title
- Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
- Author
- Constantinos C. Markides; Paul A. Geroski
- Publisher
- Jossey-Bass Inc.,U.S.
- Publication year
- 2004
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0787971545
- ISBN 13
- 9780787971540
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
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About the Author
The Authors
Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coeditor of Strategic Thinking for the Next Economy from Jossey-Bass.
Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.
"About the title" may belong to another edition of this title.
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