Fast Money
Caroline Reid, Christian Sylt
Sold by Rarewaves.com USA, London, LONDO, United Kingdom
AbeBooks Seller since 11 June 2025
New - Soft cover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Add to basketSold by Rarewaves.com USA, London, LONDO, United Kingdom
AbeBooks Seller since 11 June 2025
Condition: New
Quantity: Over 20 available
Add to basketTHE GRIPPING INSIDE STORY OF THE UNSTOPPABLE RISE OF FORMULA ONE AND THE BUSINESS MODEL THAT DRIVES ITAs one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. This is a sport where money drives everything: the cars; the teams; the individual races. So, just how does the money in Formula One work? With unparalleled insight, expert motor journalists Christian Sylt and Caroline Reid trace the ever-growing coffers of the world's most watched sport. From a niche sport for the super-wealthy to a multI-billion-dollar behemoth, this is how Formula One got rich, and stayed that way.
Seller Inventory # LU-9781399723527
THE GRIPPING INSIDE STORY OF THE UNSTOPPABLE RISE OF FORMULA ONE AND THE BUSINESS MODEL THAT DRIVES IT
As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.
This is a sport where money drives everything: the cars; the teams; the individual races. So, just how does the money in Formula One work?
With unparalleled insight, expert motor journalists Christian Sylt and Caroline Reid trace the ever-growing coffers of the world's most watched sport. From a niche sport for the super-wealthy to a multI-billion-dollar behemoth, this is how Formula One got rich, and stayed that way.
Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.
Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and has produced economic impact reports for around a third of the F1 race organisers.
Caroline Reid and Christian Sylt have been writing about the Formula One industry for a
combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.
Outside journalism, in 2007 they founded Formula Money - the only business information
service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a third of the F1 race organisers.
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