Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits : Evaluating innovative marketing strategies for global fast food restaurant chains to satisfy the new demands
Language: English
Published by GRIN Verlag, 2021
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 15.41
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3 (German system - excellent), Munich Business School University of Applied Sciences, language: English, abstract: The goal of the paper is to offer recommendations to the executive and management teams of global quick-service restaurant chains on what marketing strategies they should use to maintain existing consumers and capture future customers.The paper firstly illustrated the influence of consumer healthy eating habits on global quick-service restaurant chains through various academic resources in the literature review. Subsequently, the author has conducted a multiple case study approach with two companies that are either currently or used to be operating business globally to raise the validity and reliability of the research. The final results generated suggested that the changing consumer diet behavior affects the companies significantly through self-consciousness resulted from government policies and mass media influence. Furthermore, the innovative marketing strategies for global fast food restaurant chains will be focusing on introducing and customizing healthy meals on menus, maintaining customer and employee relationships simultaneously, participating in sustainability and CSR programs as well as promoting through digital marketing.…
Seller Inventory # 9783346401106
- Title
- Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits : Evaluating innovative marketing strategies for global fast food restaurant chains to satisfy the new demands
- Author
- Li-En Lin
- Publisher
- GRIN Verlag
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3346401103
- ISBN 13
- 9783346401106
- Item weight
- 79 grams
- Dimensions
- 210x148x4 mm
"Synopsis" may belong to another edition of this title.
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