Fashion Retail in the Digital Age : Augmented Reality, Virtual Reality, Influencer Marketing, and Consumer Purchase Decisions
Language: English
Published by LAP LAMBERT Academic Publishing, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 47.51
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores the fashion retail journey of the modern consumer in the digital age. It presents two research studies examining consumer purchase decisions and the digital fashion experience. The book further emphasizes the role of augmented reality (AR), virtual reality (VR), and influencer marketing in enhancing customer engagement and shaping purchase intentions. It concludes that influencers and immersive technologies help reduce consumer uncertainty and positively influence purchase decisions. Finally, it provides a foundation for future research on various aspects of digital fashion retailing.
Seller Inventory # 9786630224160
Bibliographic details
- Title
- Fashion Retail in the Digital Age : Augmented Reality, Virtual Reality, Influencer Marketing, and Consumer Purchase Decisions
- Author
- Md. Sadan
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6630224167
- ISBN 13
- 9786630224160
- Item weight
- 113 grams
- Dimensions
- 220x150x5 mm
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.57 | £ 38.02 |
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
Terms of sale
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Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
USt-IdNr.: DE261904229
registered at Commercial register Amtsgerichtes Göttingen
Handelsregisternummer HRB 200691
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