Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

Language: English

Published by Springer, 2023

3031385438 / 9783031385438

Series: Book 110 of 111 - Springer Proceedings in Business and Economics

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This is an open access book.FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field.These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely:- to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication;- to share methodological approaches;- toexpand the dialogue between communications studies and fashion-related disciplines;- to encourage junior researchers to pursue their scientific interests in this field.Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.…

Seller Inventory # 9783031385438

Title
Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
Author
Teresa Sádaba
Publisher
Springer
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3031385438
ISBN 13
9783031385438
Item weight
505 grams
Dimensions
235x155x19 mm
Series
Book 110 of 111: Springer Proceedings in Business and Economics

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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