Fandom Power (Paperback)
Language: English
Published by Questline Publishing, 2025
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 17.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. In a world where fan communities drive trends, fuel billion-dollar franchises, and shape the future of entertainment, understanding fandom is no longer optional, it's essential. Fandom Power is the ultimate guide for marketers, brand leaders, and creatives looking to harness the cultural force of nerd and fan culture to build deeper, more loyal connections with audiences.From anime to esports, toys to tech, cosplay to collectibles, this book dives into the subcultures that dominate modern media and consumer behavior. With expert insights, real-world case studies, and practical strategies, Calvin Innes unpacks how brands can authentically engage with fandoms, tap into user-generated content, and co-create alongside their most passionate supporters.Discover how storytelling, community-building, creator partnerships, immersive tech, and fan-first thinking can future-proof your brand in the age of geek dominance. Whether you're a global studio or an indie startup, Fandom Power will help you thrive where culture, creativity, and commerce collide. A sharp, engaging guide to building modern brands through the lens of fandom culture, exploring how passion, community, and co-creation drive loyalty, relevance, and long-term business growth. Perfect for marketers, creators, and anyone building for people who care. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9781919265018
- Title
- Fandom Power (Paperback)
- Author
- Calvin Innes
- Publisher
- Questline Publishing
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1919265015
- ISBN 13
- 9781919265018
Fan communities now drive trends, sustain billion-dollar franchises and decide what succeeds in culture. Understanding fandom has become one of the most valuable skills a brand can have, and most still get it wrong.
Fandom Power is a practical guide for marketers, brand leaders and creatives who want to work with fan culture rather than awkwardly borrow from it. Drawing on 25 years with brands including Sony, HBO, Pokémon and Adidas, Calvin Innes explains how fandom actually behaves, and why so many well-funded campaigns bounce straight off the communities they're chasing.
From anime to esports, toys to collectibles, the book digs into the subcultures shaping modern media, and shows how brands can show up with real credibility, earn trust that can't be faked, and co-create alongside their most passionate fans instead of marketing at them.
Whether you're a global studio or an indie startup, this is a field guide for building something real where culture, creativity and commerce collide.
"Synopsis" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
|---|---|---|
| First item | £ 37.00 | £ 37.00 |
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ABC BOOKS LIMITED
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