Fame and Fortune : How Successful Companies Build Winning Reputations
Fombrun, Charles J., Van Riel, Cees
Language: English
Published by Pearson Education, Limited, 2003
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
£ 8.36
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 6044503-75
- Title
- Fame and Fortune : How Successful Companies Build Winning Reputations
- Author
- Fombrun, Charles J., Van Riel, Cees
- Publisher
- Pearson Education, Limited
- Publication year
- 2003
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0130937371
- ISBN 13
- 9780130937377
- Item weight
- 1.459 pounds
- Dimensions
- N/A
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
"Synopsis" may belong to another edition of this title.
About the Author
Charles J. Fombrun is Professor Emeritus of Management at the Stern School of Business, New York University; and Executive Director of the Reputation Institute, a private research group devoted to researching, measuring, and valuing corporate reputations. A frequent conference speaker, he has designed and taught executive programs at Columbia University, The Wharton School, and NYU, and he consults with companies worldwide on issues of reputation management and organizational change. He is co-founder of the Corporate Reputation Review. Dr. Fombrun has written over 100 articles in leading journals, and his books include Leading Corporate Change, Reputation: Realizing Value from the Corporate Image, Strategic Human Resource Management, and The Advice Business: Essential Tools and Models for Management Consulting.
Cees B.M. van Riel, Professor of Corporate Communications at the Rotterdam School of Management of Erasmus University Rotterdam in The Netherlands, has written numerous articles about corporate identity and branding, and is the author of three previous books: Handbook of Corporate Communication, Identity and Images, and Principles of Corporate Communications. He is currently editor-in-chief of Corporate Reputation Review, Managing Director of the Reputation Institute, and Founding Director of the International Masters Program in Corporate Communications, a joint venture among five leading European business schools. He is also a member of the Branding Steering Committee of ING Group.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
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