Fallstudienkompendium Hidden Champions: Innovationen f?r den Weltmarkt (German Edition)
Language: German
Published by Springer Gabler, 2017
- Softcover
- New
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
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- Title
- Fallstudienkompendium Hidden Champions: Innovationen f?r den Weltmarkt (German Edition)
- Publisher
- Springer Gabler
- Publication year
- 2017
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3658178280
- ISBN 13
- 9783658178284
Das Lehrbuch behandelt in 15 realen Fallstudien typische Managementaufgaben von mittelständischen Unternehmen. Jede Case Study wird ergänzt um eine Übersicht zu Inhalt, Voraussetzungen, Lernzielen und Zielgruppe. Dies dient der vereinfachten und gezielten Konzeption von Lehrveranstaltungen mit dem Fallstudienkompendium, das sowohl für den ausgewählten Einsatz einzelner Fallstudien für eine Lehrveranstaltung als auch für den vollständigen Einsatz semesterbegleitend und als „Case Series“ in einem Vertiefungsfach geeignet ist.
Das Fallstudienkompendium ist damit das erste Werk, das das Thema der mittelständischen Weltmarktführer für betriebswirtschaftliche Lehrveranstaltungen aufbereitet. Es eignet sich besonders für Bachelor- und Masterstudierende in Studiengängen der Wirtschaft und des Wirtschaftsingeneurwesens.
„Das vorliegende Fallstudienkompendium bereichert die Managementlehre in bemerkenswerter Weise. Es schließt nicht nur eine Anwendungslücke, die in vielen Lehrkonzeptionen besteht, sondern bietet einen thematisch und konzeptionell umfassenden Fundus an Fallstudien, der die Vielfalt und Bandbreite der Hidden Champions und ihrer Erfolgskonzepte eindrucksvoll beschreibt.“
Prof. Dr. Dr. h.c. mult. Hermann SimonSimon-Kucher & Partners Strategy & Marketing Consultants, Honorary Chairman
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Jan-Philipp Büchler ist Inhaber der Professur für Unternehmensführung und Global Business Management sowie Direktor des interdisziplinären Center for Applied Studies & Education in Management (CASEM) an der Fachhochschule Dortmund.
"About the title" may belong to another edition of this title.
Books Puddle
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