Factors Related to the Effective Implementation of Social Media Market
Language: English
Published by LAP LAMBERT Academic Publishing Apr 2015, 2015
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 47.20
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Lebanese Tourist-Related (TR) businesses fall far behind the developed world in investing and using SMM. Since there are many benefits of SMM, why is this so Also, to catch up to the rest of the world, what is the most effective way for Lebanese TR businesses to deploy an SMM campaign So, it was the study's purpose to find reasons linked to such low investment & use of SMM by Lebanese TR businesses and to help guide these businesses in effectively using SMM. Towards this purpose, the study used in-depth interviews with ten participants from ten different companies. Five companies had high social media 'visibility' and the other five didn't. So, the participants' answers provided very useful information and solutions for the research problem. The results found that among the most relevant factors of little SMM investment & use by Lebanese TR businesses are that many don't see benefits to using SMM and so don't support it. The results also provided useful information on factors for effectively implementing SMM by Lebanese TR businesses. 100 pp. Englisch.…
Seller Inventory # 9783659694714
- Title
- Factors Related to the Effective Implementation of Social Media Market
- Author
- Nahed Taha
- Publisher
- LAP LAMBERT Academic Publishing Apr 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659694711
- ISBN 13
- 9783659694714
- Item weight
- 167 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
Germany
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