Factors Influencing Buyer Behavior in FMCG - An Indian Perspective

Smitha Siji

ISBN 10: 3659972975 / ISBN 13: 9783659972973

Published by LAP LAMBERT Academic Publishing Okt 2016, 2016

About this Item

Neuware -Marketing of any product depends on how consumers behave whenever they have an explicit or implicit need for any product or service. Consumers make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. Every market segment for each product has its own purchase motivation. Price may be the important element when the product differences are viewed by that particular segment as being of little consequence. For others brand can be an important motive because they fear the risk involved in buying the untried item. For a great many products the point of distribution may be the most important deciding element. Quite often the final determinant is that of mere habit. Whatever the purpose, it is important to understand the patronage of purchase motives in relation to a specific market segment.This book is a snapshot about the different influences in buying decision of FMCG in the Indian Perspective.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Seller Inventory # 9783659972973

Bibliographic Details

• Title: Factors Influencing Buyer Behavior in FMCG - An Indian Perspective
• Publisher: LAP LAMBERT Academic Publishing Okt 2016
• Publication Date: 2016
• Language: English
• ISBN 10: 3659972975
• ISBN 13: 9783659972973
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 131 grams

About this title

Synopsis

Marketing of any product depends on how consumers behave whenever they have an explicit or implicit need for any product or service. Consumers make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. Every market segment for each product has its own purchase motivation. Price may be the important element when the product differences are viewed by that particular segment as being of little consequence. For others brand can be an important motive because they fear the risk involved in buying the untried item. For a great many products the point of distribution may be the most important deciding element. Quite often the final determinant is that of mere habit. Whatever the purpose, it is important to understand the patronage of purchase motives in relation to a specific market segment.This book is a snapshot about the different influences in buying decision of FMCG in the Indian Perspective.