Factors Influencing the Bank Selection Decision of Students
Language: English
Published by LAP LAMBERT Academic Publishing Jul 2012, 2012
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 52.11
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -This study identified the factors that are considered important by students while selecting their bank for opening an account. For this cross-sectional study sample size was 500; collected from the students studying in different private and public sector business schools in Lahore through questionnaire. Data was analyzed using SPSS 17.0. After data analysis, it was found that from the ten factors under study, four factors including Marketing campaign of the bank, People influence, Personnel and Attractiveness of the bank building and interior have significant affect on the student s bank selection decision. This study contributes to the existing limited knowledge about the bank selection decision of the students in Pakistan. This study is of immense important for the bank s marketing startegy in Pakistan as most banks are trying to tap the students market who are considered to be the future executives and important customers for banks. 132 pp. Englisch.…
Seller Inventory # 9783659182617
- Title
- Factors Influencing the Bank Selection Decision of Students
- Author
- Aamir Sarwar
- Publisher
- LAP LAMBERT Academic Publishing Jul 2012
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659182613
- ISBN 13
- 9783659182617
- Item weight
- 215 grams
- Dimensions
- 220x150x8 mm
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About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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