Factors That Influence Consumer Satisfaction with OFD in Malaysia

Language: English

Published by Scholars' Press, 2021

613895582X / 9786138955825

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nach der Bestellung gedruckt Neuware - Printed after ordering - In 2017, Malaysia's online food delivery boomed. There are numerous food ordering service platforms on the market, including FoodPanda, Uber Eats (now changed to GrabFood), Honestbee, Dahmakan, DeliverEat, Running Man Delivery, etc. Hence, this research aims to identify factors that continue to influence Malaysian consumer satisfaction with online food delivery after the COVID-19 pandemic and in the future. The results show that perceived price, promotion & discount, convenience motivation, service approach quality, and food quality positively impact the trend factors of OFD services. These findings can provide essential insights for OFD service providers, the restaurant industry and academics, critical for OFD services to improve consumer satisfaction.

Seller Inventory # 9786138955825

Title
Factors That Influence Consumer Satisfaction with OFD in Malaysia
Author
Hui Kok Tan
Publisher
Scholars' Press
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
613895582X
ISBN 13
9786138955825
Item weight
203 grams
Dimensions
220x150x9 mm

AHA-BUCH GmbH

Einbeck, Germany

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