Factors of Attracting Capital by Emphasizing the Role of Market

Language: English

Published by Scholars' Press Jan 2021, 2021

613894741X / 9786138947417

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -The purpose of this study was to investigate the role of social marketing media in customer deposits of Pasargad Bank in Tehran province. The present study is a descriptive and correlational method that in terms of purpose, is an application that has collected data through field research. The statistical population of the study included Pasargad Bank customers in the city of Ahvaz. Due to the fact that their number is unknown, the size of the statistical population was considered unlimited.Cochran's formula was used to determine the sample size for uncertain communities, which was estimated at 384 people. The main tool was data collection questionnaire, the validity of which was achieved by a panel of experts and its reliability by calculating the Cronbach's alpha coefficient for different parts of the questionnaire. The results showed that respondents have the most use of television media and social marketing media can have the greatest impact on commitment to social and human ethics. In examining the value of social marketing media stock shares, the role of increasing the retention rate of previous customers and increasing their satisfaction with Pasargad Bank has a role.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch.…

Seller Inventory # 9786138947417

Title
Factors of Attracting Capital by Emphasizing the Role of Market
Author
Reza Rahimiyan
Publisher
Scholars' Press Jan 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
613894741X
ISBN 13
9786138947417
Item weight
161 grams
Dimensions
220x150x7 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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