This report answers the 1971 report published by the Club of Rome that argued the world was going to run out of essential resources. It offers a solution, arguing for more efficient use of resources, in ways which can already be done, and at a negative cost. Examples show how much can be acheived by combining technical resources. The authors also suggest how markets can be organised to eliminate perverse incentives and reward efficiency, thus wealth can grow while consumption does not.

About the Author:

L HUNTER LOVINS is co-Chief Executive Officer of Rocky Mountain Institute with Amory B Lovins, which they co-founded in 1982 in Colorado, USA. Hunter Lovins is a sociologist, political scientist and barrister.
The Lovinses have held visiting academic chairs and have been joint recipients of the Mitchell Prize, the Right Livelihood Award (the �alternative Nobel Prize�), the Lindbergh Award and the Nissan Prize. Their pioneering technical, economic and policy work has been enormously influential in the energy, construction and car manufacturing industries.
Consultants to scores of companies world-wide, the Lovinses are co-authors of the best-selling Factor Four: Doubling Wealth, Halving Resource Use (with Enst von Weizs�cker), Natural Capitalism: The Next Industrial Revolution (with Paul Hawken) and of 25 previous books.Physicist Amory Lovins is a MacArthur Fellow and the recipient of the Onassis Prize, the Heinz Award and six honorary doctorates, having been perhaps the youngest Oxford don in recent centuries. Hunter Lovins is a sociologist, political scientist and barrister.
The Lovinses have held visiting academic chairs and have been joint recipients of the Mitchell Prize, the Right Livelihood Award (the �alternative Nobel Prize�), the Lindbergh Award and the Nissan Prize. Their pioneering technical, economic and policy work has been enormously influential in the energy, construction and car manufacturing industries.
Consultants to scores of companies world-wide, they are co-authors of the best-selling Factor Four: Doubling Wealth, Halving Resource Use (with Enst von Weizs�cker), Natural Capitalism: The Next Industrial Revolution (with Paul Hawken) and of 25 previous books.
Ernst von Weizs�cker
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