Facebook Marketing For Dummies, 5th Edition (For Dummies Series)
Haydon, John
ISBN 10: 1118951328 ISBN 13: 9781118951323
Published by Dummies Tech, 2014
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. * Includes real-world case studies that illustrate how successful Facebook marketing really works * Fully updated to cover the latest tools and techniques in Facebook marketing * Shows marketers how to use Facebook to reach and engage their target audience * Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.
About the Author: John Haydon is a leading expert on helping nonprofits use digital media to conduct online fundraising, and engage their supporters. He is a speaker, trainer, consultant, and a regular contributor to the Huffington Post and Social Media Examiner.
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Title: Facebook Marketing For Dummies, 5th Edition ...
Publisher: Dummies Tech
Publication Date: 2014
Binding: paperback
Condition: Good
Edition: 5th or later Edition
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Facebook Marketing for Dummies®
Published by
Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118951328
ISBN 13: 9781118951323
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