Facebook Advertising: A Field Guide for Auto Dealers
Scott Meyer; John Nelson; Matt Stoffel; Sarah Klongerbo; Rachel Speiser; Betsy Sprenkle; Jacquelyn Jacobsma; Jaden Miller; Allen Day
Language: English
Published by CreateSpace Independent Publishing Platform, 2018
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Very good
£ 11.47
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Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1984992295I4N00
- Title
- Facebook Advertising: A Field Guide for Auto Dealers
- Author
- Scott Meyer; John Nelson; Matt Stoffel; Sarah Klongerbo; Rachel Speiser; Betsy Sprenkle; Jacquelyn Jacobsma; Jaden Miller; Allen Day
- Publisher
- CreateSpace Independent Publishing Platform
- Publication year
- 2018
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1984992295
- ISBN 13
- 9781984992291
- Item weight
- 0.43 pounds
The average American spends more than 50 minutes a day on Facebook and Instagram, sharing personal data through their profiles, clicks, and even activities offline. This data can be used to effectively target ads. Facebook advertising is essential for car dealers to reach potential buyers.
This field guide reveals what car dealers should say on Facebook and to whom they should say it. These ad recipes will help marketers choose the ads they should be using based on their goals of increasing awareness, attracting leads, or closing sales.
With a glimpse toward the future, this field guide equips marketers, general managers, and owners with the long-term strategy, and the specific tactics to advertise effectively on Facebook.
"Synopsis" may belong to another edition of this title.
About the Author
9 Clouds helps auto dealers take advantage of Facebook advertising in three ways:
1. Let 9 Clouds Advertise For You
Allow 9 Clouds to create, target, run, and measure Facebook ads customized for your store.
We create and measure all of your campaigns in your own Facebook Business Manager, so you have full access to everything we do.
Plus, we take 0% of your monthly ad spend budget, so we can objectively help you find the most effective budget for your market.
2. Advertise Yourself
Improve conversion from your Facebook advertising efforts with our exclusive tool, Cumulus.
Cumulus connects your automotive inventory feed with your Facebook catalog, so you can show cars to people who are likely to buy cars. It’s perfect for advanced marketers and agencies.
The best part? These ads are fully dynamic, meaning that the image, text, and price of vehicles shown all change automatically based on your current inventory feed.
If you sell a vehicle, that vehicle is removed from your ad. If you acquire a new vehicle, that vehicle is added to your ad. You can even retarget people who have looked at specific vehicles on your website with the exact VINs they were viewing.
We have seen three times higher click-through rate and engagement with these ads — all with no management required after launch.
3. Advertise Together
Learn the best practices of Facebook marketing through our education and consulting, like our Facebook Live video training.
Our courses help you create automotive ads that convert on Facebook. They include worksheets and video training to make it easy for you to immediately apply what you learn to your store or clients.
9 Clouds also works with a small number of consulting clients on a monthly basis. These trainings are available both virtually (through screen-sharing and weekly calls) and as in-person training sessions.
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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