Face Value: The Consumer Revolution and the Colonizing of America
Language: English
Published by University of Virginia Press, 2017
- Softcover
- Used
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- Title
- Face Value: The Consumer Revolution and the Colonizing of America
- Author
- Carson, Cary
- Publisher
- University of Virginia Press
- Publication year
- 2017
- Condition
- As New
- Binding
- paperback
- Language
- English
- ISBN 10
- 0813939372
- ISBN 13
- 9780813939377
In Face Value, Cary Carson expands and updates his groundbreaking earlier work to address the intriguing question of how Americans became the world’s consummate consumers. Prior to the rise of gentry culture in eighteenth-century North America, there was still a decided sameness to people’s material lives. About mid-century, though, a lust for fancy goods, coupled with social aspiration, began to transform American society.
Carson here addresses the intriguing question of how Americans developed the reputation for avid consumption. Both elegantly written and engagingly argued, the book reveals how the rise of the gentry culture in eighteenth-century North America gave rise to a consumer economy.
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