Fabric of the Game Format: Hardback
Language: English
Published by Simon and Schuster, 2020
- Hardcover
- New

Condition: New
£ 19.54
Quantity: 10 available
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Seller Inventory # 9781683583844
- Title
- Fabric of the Game Format: Hardback
- Author
- Creamer, Chris; Radom, Todd
- Publisher
- Simon and Schuster
- Publication year
- 2020
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1683583841
- ISBN 13
- 9781683583844
Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team.
We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They're so ingrained in our lives we don't even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter).
All that and more is explored in Fabric of the Game, authored by two of the sports world's leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League's team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.
"Synopsis" may belong to another edition of this title.
About the Author
Todd Radom is a graphic designer, sports branding expert, and writer. His work includes the official logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the graphic identities of multiple Major League Baseball teams--including the Washington Nationals and Los Angeles Angels--and league and team identity and branding for the BIG3 basketball league. He has provided commentary about sports logos and branding for ESPN, National Public Radio, and the New York Times. In addition, he has been profiled or quoted in numerous publications including the Washington Post, Philadelphia Inquirer, Chicago Tribune, Sports Illustrated, The Athletic, and Sporting News. Radom is the author of Winning Ugly: A Visual History of Baseball's Most Unique Uniforms.
"About the title" may belong to another edition of this title.
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