THE FUTURE OF MEN (HB 2005)
SALZMAN M.
ISBN 10: 1403968829 ISBN 13: 9781403968821
Published by MACMILLAN, 2005
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Hardcover
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Synopsis:
The authors of Next demonstrate how the role of male consumerism has evolved and what it means for business and the American culture, describing how today's men are defined by complex social, biological, and economic factors.
About the Authors:
Marian Salzman is executive vice president at J. Walter Thompson. Ira Matathia is managing director, Taxi Advertising, New York. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, Next: Trends for the Near Future, was published in twelve languages.
Marian Salzman is one of the world's leading trendspotters and the primary author of Next: Trends for the Near Future. She is executive vice-president of JWT and was formerly a strategic officer at ad giant Euro RSCG Worldwide and founder and president of BKG Youth. Ira Matathia is a partner in NoFormula, a strategic brand consultancy based in New York and London. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, Next: Trends for the Near Future, was published in twelve languages.
Marian Salzman is one of the world's leading trendspotters and the primary author of Next: Trends for the Near Future. She is executive vice-president of JWT and was formerly a strategic officer at ad giant Euro RSCG Worldwide and founder and president of BKG Youth. Ira Matathia is a partner in NoFormula, a strategic brand consultancy based in New York and London. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, Next: Trends for the Near Future, was published in twelve languages.
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Bibliographic Details
Title: THE FUTURE OF MEN (HB 2005)
Publisher: MACMILLAN
Publication Date: 2005
Binding: Hardcover
Condition: New
Edition: International Edition
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The Future of Men : The Rise of the Ã?bersexual and What He Means for Marketing Today
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17814224-6
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The Future of Men
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Hardback. Marian Salzman, St Martin's Press. This is a revealing exploration of a market in flux. The Future of Men looks at the important forces shaping men's present-day and future lives and draws conclusions as to how recent and current shifts are likely to influence men's behaviours and attitudes in this new century. The authors show that the new definition of male is a result of complex social, biological, and economic influences. Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders, societal expectations, and their own freedom to test products and roles that were traditionally defined as feminine. What this means for business and culture is nothing short of a gigantic gender tidal wave; marketers, advertisers, and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping this critical population if they are to stay in the game. Hardback. Seller Inventory # 9781403968821-SECONDHAND