FOLLOW-UP THAT ACTUALLY WORKS IN CAR SALES: The Call You Do Not Want to Make Is the One That Pays You for Years (The Car Sales Survival Series)
Language: English
Published by Bedrock Heritage Publishing, 2026
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 10.76
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- Title
- FOLLOW-UP THAT ACTUALLY WORKS IN CAR SALES: The Call You Do Not Want to Make Is the One That Pays You for Years (The Car Sales Survival Series)
- Author
- Huddleston, Bruce
- Publisher
- Bedrock Heritage Publishing
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798906640055
- Series
- Book 6 of 13: The Car Sales Survival Series
The sale is not over when they drive away.
A man came in from Alaska in the mid-eighties, working the oil pipeline, and bought a new work truck. Good commission. Clean deal. He was also rude enough that Bruce Huddleston never made the follow-up call.
Six months later that man walked back into the showroom with almost eighty thousand dollars in cash to buy three more trucks for his coworkers on the pipeline. Somebody else sold them. Three commissions gone, plus three referral fees from the outfitter, and all of it lost because one salesperson did not want to make a phone call to a man who was short with him.
Follow-up is the only part of this job with nothing forcing you to do it. No customer is standing in front of you. No commission is on the line today. No manager is walking the floor asking whether you called your deliveries from Tuesday. Nothing bad happens the day you skip it, which is exactly why almost nobody does it.
It is also the difference between two salespeople who start on the same day. By year five, one of them is still living entirely on lot traffic, broke when the weather is bad. The other has a base of people who come back and send their friends, and he owns it whether he stays at that store or not.
Drawing on thirty-five years in the automotive business, from a shoebox of index cards to software that could predict who was about to start shopping, this book teaches the half hour a day nobody is watching.
Inside you will learn how to:
- Build the customer record that makes every later call possible
- Make the first call within twenty-four hours, and know what it is actually for
- Turn the customer who left without buying into a customer who comes back
- Work the people who were never in the building when the decision gets made
- Build a customer bank that belongs to you and not to the store
- Ask for referrals at the moment a customer is happiest, without the awkwardness
- Spot the few people whose network will send you business for years
No theory. No scripts to memorize. No talking anybody into anything. Just the work that takes a few minutes and pays you months or years later, which is exactly why so few people do it.
Follow-Up That Actually Works in Car Sales is Book 4 of the Working the Deal series and completes it. Every book stands on its own.
Free scripts included. The first call, the unsold customer, and the referral ask, ready to keep on your phone.
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About the Author
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California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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