Extreme Management: What They Teach at Harvard Business School's Advanced Management Program. This item is unavailable.
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Language: English
Published by Grand Central Pub, 2001
- Hardcover
- Used
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Condition: Used - Very good
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- Title
- Extreme Management: What They Teach at Harvard Business School's Advanced Management Program
- Author
- Stevens, Mark
- Publisher
- Grand Central Pub
- Publication year
- 2001
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0446523216
- ISBN 13
- 9780446523219
This text reveals the management strategies taught at the Harvard Business School's Advanced Management Program (AMP). Readers are taught how to: create a competitive advantage; manage for a world of changes; establish an enduring brand; negotiate global transactions; and master global conflict.
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About the Author
Mark Stevens, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process. He is an entrepreneur, advisor, business builder, and author of such prominent books as "The Big Eight, "Sudden Death: The Rise and Fall of E. F. Hutton, and "Extreme Management.
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